How To Increase Donations On Giving Tuesday With Pool

You have so many awesome ideas for your organization. The longer you're in operation, the more you understand the needs of your community and the more you want to do something about it.

The only problem is that funds are tight right now. Without donations, your wonderful ideas can't take off. They're tethered to email chains or dry-erase boards. Let's change that.

Every year, a global generosity movement called Giving Tuesday inundates the world with countless acts of kindness. Why not join the movement and get the support your organization needs?

Keep reading to see how Pool makes it easy to collect donations so you can give your ideas wings and make a bigger impact in the world.

Contents:

• Should you participate in Giving Tuesday?
• Why Pool is a smart fit for your organization this Giving Tuesday
• What is Pool?
• Why people like donating with Pool
• How to set up Pool and why you'll enjoy using it

Should you participate in Giving Tuesday?

Giving Tuesday is a worldwide campaign that's been inspiring people to do good since it first launched in 2012. The momentum is contagious. Every year, hundreds of millions of people participate, giving their time, money, and energy to causes that matter — and in 2025, Giving Tuesday raised $4.0 billion, a 13% increase from the year before.

There's a good chance people want to support your organization on Giving Tuesday, too.

Think about it:

• #GivingTuesday isn't just a post-Thanksgiving hashtag. It's a worldwide movement people want to say they participated in. Give people an opportunity to feel proud of themselves and make a difference in the world.
• Giving Tuesday propels people to donate before it's too late. According to Donorbox, 31% of annual donations happen in December, with 12% occurring in the last three days alone — largely driven by tax deadline motivation. Give people an opportunity to receive tax breaks in return for their generosity.

Why Pool is a smart fit for your organization this Giving Tuesday

Giving Tuesday is an excellent opportunity to raise money for your organization. This involves expanding your outreach and engaging supporters. But getting noticed is only half the battle — you need people to take action and donate.

To be more precise, you need a donor-centric giving experience: a seamless donation process so people don't hesitate or second-guess their donation. What does that look like?

Mobile giving. According to Nonprofits Source, 25% of donors complete their donations on mobile devices.

This makes Pool a smart choice. Pool gives organizations a dedicated place to organize contributions and manage shared funds. Contributors can join the Pool and participate directly, while organization leaders can collaborate on managing donations and expenses.

What is Pool?

Pool is an improved way to collect, manage, and spend donation dollars on Giving Tuesday — or anytime! Pool isn't just another peer-to-peer money-transferring platform. It's designed for multiple users; you can manage donations with anyone you choose.

It's also extremely user-friendly, which isn't just nice for you and your team — it's essential to reaching your fundraising goals. Even if your organization has the noblest mission, it will be hard to raise funds if the donation process feels cumbersome.

You don't have to worry about that with Pool. Pool makes it easy to unlock people's generosity.

How do contributors participate in a Pool?

Pool is designed to help organizations collect, manage, and spend money together.

Create a Pool for your organization and invite team members to join. Once supporters have signed up and joined the Pool, they can contribute funds directly from their linked bank accounts.

Pool keeps contributions and spending activity organized in one place, making it easier for organizations to manage fundraising efforts and work toward shared goals.

5 reasons organizations use Pool for Giving Tuesday

Now that you know how Pool works, here are five excellent reasons to use them and increase donations on Giving Tuesday.

1. Phones are familiar

From reading the news to banking to grocery shopping to social media, people are already on their phones. Why ask them to use something else to donate? With Pool, people can donate on a device they use morning, noon, and night.

2. You make a great first impression

Pool provides a simple and organized experience for contributors and administrators alike. Members can join the Pool, contribute funds from linked bank accounts, and stay connected to the organization's fundraising efforts.

3. People like to be included

Pool creates a dedicated place for supporters and organizers to participate together, helping everyone stay aligned around fundraising goals.

4. People like giving freely

Pool helps organizations collect and manage contributions without adding unnecessary fees or complexity, allowing more of the funds raised to go toward their mission.

5. Pool is safe

Although most people are comfortable with mobile banking and online shopping, some feel cautious about sending money over an unfamiliar platform. Your donors will feel safe knowing that Pool uses best-in-class security and compliance practices to keep contributions safe and personal data private.

All payment and personal information is encrypted end-to-end using SSL 256-bit encryption. In other words, donations are worry- and stress-free with Pool.

How to set up Pool and why you'll enjoy using it

We've spent a lot of time discussing why donors prefer Pool. But there are many reasons why you and your team will like it, too. From setting up your Pool to collecting donations to spending funds for your organization, Pool is a cakewalk.

Create your free Pool

Sign up at Poolmoney.com and set up your first Pool in a matter of minutes. Choose a name for it and invite other organization members to become Pool admins with you.

We don't check your credit history or report anything to the credit bureaus. We just need to verify your identity before you use money on Pool — it only takes a couple of minutes, and once completed, you're free to use your Pool.

Manage your Pool with others

Unlike popular peer-to-peer money transferring apps like PayPal or Venmo, Pool is designed for multiple users. Other admin members can:

• View the Pool and check the balance at any time
• Track contributions
• Spend Pool funds with the Pool card (more on that below!)

With Pool's collaborative design, you can have all hands on deck to manage contributions on Giving Tuesday and beyond.

To create new admin members, invite members to the Pool. Once they sign up at Poolmoney.com, they can accept your invitation and share admin tasks with you.

Track contributions in real-time

Does your organization have specific fundraising goals for Giving Tuesday? Pool makes it easy to monitor contributions and account activity in one centralized place.

Collect donations in a dedicated place

You and your organization will like collecting donations with Pool because it's a dedicated place, separate from everyone's bank accounts.

Donations never mix with personal money, and you can keep them in the Pool as long as necessary. There are no maintenance or monthly fees to keep your Pool up and running.

This gives you and your team lots of options. You can spend Pool funds the day after Giving Tuesday if you want. You can transfer Pool funds to your organization's bank account using your Pool's account and routing number. Or, you can keep your donations in the Pool as long as you need to — there's no pressure to transfer them elsewhere.

Spend Pool funds with the Pool debit card

Just as Pool gives donors a seamless donation experience, it also gives you a streamlined way to spend donations and do more good. Whenever you're ready to spend Pool funds on one of your many awesome ideas, use the Pool debit card.

Every Pool comes with a free digital debit card that you can use to spend Pool funds wherever Visa is accepted. You can spend 100% of your Pool funds on your organization because there are zero transaction fees.

You'll also never get docked with an overdraft fee if you accidentally try to spend more than your Pool balance. The best part about the Pool card is that you can spend Pool money without transferring it to your bank account first. Plus, any admin member with spending permissions can use the Pool card with you.

For example, imagine your organization is raising money on Giving Tuesday to purchase supplies for a community food pantry. Supporters contribute to the Pool throughout the campaign, and once the fundraiser is complete, an Admin can use the Pool debit card to purchase food and supplies directly from the Pool. Instead of transferring funds between accounts or waiting for reimbursements, the money can be used immediately for the purpose it was raised for.

Keep your Pool open to keep the momentum going

Giving Tuesday only happens once a year, but you don't have to shut down your Pool any time soon. You can keep your Pool open as long as you want — with Pool, there aren't any deadlines.

After all, Giving Tuesday is as much about raising funds as it is about raising awareness. Rather than pressure people to give on Giving Tuesday alone, you can give people the opportunity to contribute what they can, when they can.

Giving Tuesday will be here before you know it, and with fresh donations, you can do a world of good.